Mobile Ad Rates On Par with Previous Solution
NEW HOPE, Pa.–(BUSINESS WIRE)–
MeetMe,
Inc. (NASDAQ: MEET), a public market leader for social discovery, has
completed the transition to managing its mobile advertising inventory
in-house after terminating its ad management relationship with Beanstock
Media, Inc. on June 2 of this year. In recent days, MeetMe has realized
rates on most ad placements approximating those under the Beanstock
agreement.
Geoff Cook, Chief Executive Officer of MeetMe, said:
“We completed the transition of our advertising inventory to our
internal solution ahead of schedule. Just one week after taking over, we
have seen our daily mobile advertising revenue on some days surpass our
average in May, our last full month with Beanstock. Between June 5th
and June 8th our average daily mobile advertising revenue was
on par with our May average. We plan to take full advantage of the
flexibility we now have with respect to our mobile ad inventory, with a
number of enhancements to different ad units planned to go live over the
coming weeks.”
About MeetMe, Inc.
MeetMe®
is the leading social network for meeting new people in the US and the
public market leader for social discovery (NASDAQ: MEET). MeetMe makes
it easy to discover new people to chat with on mobile devices. With
approximately 80 percent of traffic coming from mobile and more than one
million total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. The company is a leader in
mobile monetization with a diverse revenue model comprising advertising,
native advertising, virtual currency, and subscription. MeetMe apps are
available on iPhone, iPad, Android and Windows Phone in multiple
languages, including English, Spanish, Portuguese, French, Italian,
German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch,
Turkish and Korean. For more information, please visit meetmecorp.com.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including future ad rates, including whether our average daily
mobile revenue will approximate, equal or surpass our past averages (in
May and otherwise) under the Beanstock agreement, and whether we will
take full advantage of the flexibility we now have with respect to our
mobile ad inventory and add a number of enhancements to different ad
units as anticipated over the coming weeks. All statements other than
statements of historical facts contained herein are forward-looking
statements. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “expect” and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements largely on
our current expectations and projections about future events and
financial trends that we believe may affect our financial condition,
results of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications will
not function easily or otherwise as anticipated, the risk that we will
not launch additional features and upgrades as anticipated, the risk
that unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such operating
systems that degrade our mobile applications’ functionality and other
unexpected issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings with
the Securities and Exchange Commission (“SEC”), including the Form 10-K
for the year ended December 31, 2014, the Quarterly Report on Form 10-Q
for the quarter ended March 31, 2015, and the Current Report on Form 8-K
filed on June 3, 2015. Any forward-looking statement made by us herein
speaks only as of the date on which it is made. Factors or events that
could cause our actual results to differ may emerge from time to time,
and it is not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement, whether as
a result of new information, future developments or otherwise, except as
may be required by law.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150610005397/en/
Press:
Fresh PR
Jeannine Jacobi, 323-903-7063
jeannine@freshpr.net
or
Investors:
MKR
Group Inc.
Todd Kehrli, 323-468-2300
meet@mkr-group.com
Source: MeetMe, Inc.