Achieves Rank of #2 Top-Grossing Social App on Android
Sets New Single-Day Mobile DAU Record
NEW HOPE, Pa.–(BUSINESS WIRE)–
MeetMe,
Inc. (NASDAQ: MEET), a public market leader for social discovery, has
released a major revamp of its MeetMe+ subscription product on its
popular Android and iOS apps. The improved product is designed to
dramatically increase the number of paying subscribers and includes a
number of new features including enhanced filtering, Top of the Inbox,
and unlimited access to the most popular members.
Enhanced filtering allows MeetMe+ subscribers to search for users by
interest, relationship status, height, religion, education, and other
demographic and behavioral fields. Top of the Inbox is designed to
increase MeetMe+ subscribers’ reply rates by placing their chats at the
top of other user’s inboxes. MeetMe+ members also have exclusive access
to chat with the app’s most popular members. In addition to these new
benefits, MeetMe+ subscribers continue to enjoy an advertisement-free
experience, stealth browsing, access to photo views, profile themes, and
bonus credits.
“As of yesterday, MeetMe for Android achieved the ranking of #2
Top-Grossing Social App in the Google Play Store in the United States,”
said Geoff Cook, CEO of MeetMe. “While it is too early to predict the
long-term performance of the revamped subscription service, we are quite
pleased with the early signs of acceptance from our community. MeetMe
for iPhone has enjoyed similar success in recent days, rising 9 places
in the Top-Grossing Social rankings to #11 in the App Store in the
United States.
“As I’ve noted before, we expect the updated MeetMe+ product to at least
double subscription revenue in 2016 from its small base today of roughly
$1 million per year. As part of this revamp to MeetMe+, we have also
launched the foundation for a new recommendation engine touching all
users, both paying and non-paying. We believe the new recommendation
engine will enable us to better leverage our data to drive more relevant
chat for our members. Over time, we look forward to beginning to feed
this engine with interest, demographic, and behavioral data.
“We are pleased also to have set a new single-day mobile DAU record on
Monday of this week, crossing 1.2 million mobile DAU for the first time
in our history. We believe the recommendation engine will help continue
that momentum into next year.”
About MeetMe, Inc.
MeetMe®
is the leading social network for meeting new people in the US and the
public market leader for social discovery (NASDAQ: MEET). MeetMe makes
it easy to discover new people to chat with on mobile devices. With
approximately 80 percent of traffic coming from mobile and more than one
million total daily active users, MeetMe is fast becoming the social
gathering place for the mobile generation. MeetMe is a leader in mobile
monetization with a diverse revenue model comprising advertising, native
advertising, virtual currency, and subscription. MeetMe apps are
available on iPhone,
iPad,
Android,
and Windows
Phone in multiple languages, including English, Spanish, Portuguese,
French, Italian, German, Chinese (Traditional and Simplified), Russian,
Japanese, Dutch, Turkish and Korean. For more information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995, including whether the revamped product will dramatically increase
the number of paying subscribers, whether enhanced filtering will allow
MeetMe+ subscribers to search for users as intended, whether Top of the
Inbox will increase MeetMe+ subscribers’ reply rates by placing their
chats at the top of other user’s inboxes, whether MeetMe+ members will
have exclusive access to chat with the most popular members, whether
MeetMe+ subscribers will continue to enjoy an advertisement-free
experience, stealth browsing, access to photo views, profile themes, and
bonus credits, future rankings of the MeetMe app in the Google Play
Store and the App Store, the long-term performance of the revamped
subscription service and whether our community will accept the revamped
subscription service, whether the updated MeetMe+ product will at least
double subscription revenue in 2016, and whether our new recommendation
engine will enable us to better leverage our data to drive more relevant
chat for our members, whether we will begin to feed the recommendation
engine with interest, demographic, and behavioral data as anticipated,
future amounts of mobile DAU, and whether the recommendation engine will
enable us to continue that momentum into next year. All statements other
than statements of historical facts contained herein are forward-looking
statements. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “expect” and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements largely on
our current expectations and projections about future events and
financial trends that we believe may affect our financial condition,
results of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications will
not function easily or otherwise as anticipated, the risk that we will
not launch additional features and upgrades as anticipated, the risk
that unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such operating
systems that degrade our mobile applications’ functionality and other
unexpected issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings with
the Securities and Exchange Commission (“SEC”), including the Form 10-K
for the year ended December 31, 2014 and the Current Report on Form 8-K
filed with the SEC on June 3, 2015. Any forward-looking statement made
by us herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge from
time to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statement, whether as a result of new information, future developments
or otherwise, except as may be required by law.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151210005633/en/
Press contact:
Fresh PR
Jeannine Jacobi, 323-903-7063
jeannine@freshpr.net
or
Investor
contact:
MKR Group Inc.
Todd Kehrli, 323-468-2300
meet@mkr-group.com
Source: MeetMe, Inc.